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Streaming live content can have distinct advantages over streaming prerecorded content. Entertainment and news information generally have a greater impact when broadcast live, and certain time-sensitive information may have no value to the user if it is recorded and broadcast later.
Producing live content for broadcast does not have to be difficult or expensive. Even live video can be streamed relatively easily with the right equipment. Moreover, a live stream can consist of nothing more than connecting your encoder to a live feed from a television or radio signal.
In any case, notifying the audience of the proper time and URL of the live streaming event is very important. Notify users early and often to make sure they know where to connect and when.
As with any complex project, planning is your first priority. Because live digital media streams often cannot be revised or adjusted once they have begun, you must plan your broadcast before the event. The following topics help you plan your live content and then prepare it for broadcast: