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Content management methods and priorities will differ from one project to another based on a variety of factors, such as audience demographics, content type, and available equipment. This section addresses the issue of content management in terms of either live or prerecorded content. Because advertising content can be presented in so many different ways, it is discussed separately from the other types of content.
As with any complex project, planning is your first priority. Because streaming media projects must operate flawlessly and can be deployed in so many different ways, the importance of effective planning cannot be overstated. The following sections help you plan your content before preparing it for distribution: