Windows Media Services offers several advertising options for
prerecorded and live content:
Wrapper ads. Streaming advertisements that play before
or after the user views the live content. A wrapper advertisement
is ideal for live content because it plays regardless of the point
at which the user joins the broadcast.
Interstitial ads. Streaming ads that are inserted into a
playlist with your content. You must use a playlist to make use of
Banner ads. Static or multimedia ads that appear on a
player independent of the streaming content.
As with the other forms of content, planning is a necessary
first step in the production of advertising content. This section
contains the following topic: