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Use wrappers to provide advertising with your live broadcast

This quick start demonstrates how to append advertising to the beginning and end of a live broadcast using wrappers. Wrappers are a special type of playlist that can be used to reference ads and other content that precede or follow user-requested content, or both. Wrappers commonly include introductory pages that generate custom playlists, site branding, and sponsor identification. Wrappers are especially effective when used with live streaming because they ensure that the audience will view the advertising content no matter when they join the broadcast. The source of advertising content can be either a locally stored file or a link to a participating advertiser's server.

You have the option of starting, stopping, and resuming the broadcast stream based on one or more user connections, but the user experience will be similar to tuning in to a radio or television broadcast. Live content viewers do not have the ability to pause, fast-forward, or rewind the content of a broadcast and will join the broadcast in process.

In this quick start, it is assumed that you have another computer running Windows Media Encoder that is broadcasting a live stream and that you have prerecorded advertising content available. This quick start uses the Create Wrapper Wizard to create a wrapper that streams the prerecorded advertising content before and after the live broadcast. It does not specifically address setting up a live stream. For a detailed description of how to set up Windows Media Encoder, see Windows Media Encoder Help.

  1. Do the following to start the Create Wrapper Wizard:
  2. Use the following settings in the Create Wrapper Wizard to add advertising content to your wrapper playlist:

For more information about testing your streaming content, see Testing a stream.

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