There are many different methods that you can use to personalize
advertising content for your users, including:
Cookies. You can use information stored in cookies to
access the demographic data of your users and target advertising
that is relevant to user profiles. This method is used by most
advertising service vendors. For more information about using
cookies with Windows Media Services, see the Windows Media Services
9 SDK on the Microsoft Web site.
Usage history. If you are using authentication, you can track users'
choices and activities on your Web site and then provide
appropriate advertisements, based on these activities. Over time,
the usage history can help you to target advertising to your site
audience. This method is good for Web sites that have high user
return rates.
User provided interest information. This is the easiest
way to provide personalized advertising to your users. It requires
that you use an authentication method to identify your users to the
server. You can ask users what their interests are when they set up
accounts on your Web site and then provide advertisements that are
appropriate.
