Choosing an advertising type

You can use the following types of advertisements in Windows Media Services:

• Banner advertisements. Static or rotating advertisements that appear in a specific region of a player. The banner is identified using the clientData element with the associated media element.
• Interstitial advertisements. Advertisements that are interspersed with a content stream. Interstitial advertisements can be an audio and video stream, a dynamic playlist, or a JPEG image. You can play interstitial advertisements as part of a playlist sequence or in response to an event, such as a script command from an encoder.
• Bumper advertisements. Advertisements that are played before and after content. These advertisements are commonly used for site branding, station identification, and listing content sponsors. Wrapper playlists provide an easy way to implement this type of advertisement.

Related topics

• About wrapper playlists
• To add an advertisement to a playlist
• To start the Create Wrapper Wizard
• Understanding playlists
• Understanding advertising