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Windows Media Services supports both hosting advertising content on your Windows Media server and referencing advertising content hosted by an advertising service vendor.
If are hosting your own advertising, you control and store the advertising content. You can track advertising consumption directly and modify the content in response to situational changes.
If you sign up with an advertising service vendor, the
advertising service vendor controls and stores the advertising
content. You include references to the server that is hosting the
advertising content in your
Many systems use a combination of self-hosted advertising and advertising from advertising service vendors. This combination provides both the benefits of local control over relevant advertising and the ease of employing an advertising service vendor to generate additional revenue.
This section contains the following topics: