Include interstitial
advertising in your on-demand playlist
This quick start demonstrates how to stream a playlist that
contains prerecorded (stored) content and advertising. You can
stream advertising content from either a locally stored file or
from a participating advertiser's server.
When receiving the stream, users have full control over the
playback of the prerecorded content, but they cannot skip the
advertising content. This quick start assumes that you have several
prerecorded content files as well as some sort of advertising
content available for streaming.
Use the Add Publishing Point Wizard to create a new on-demand
publishing point by doing the following:
In Windows Media Services, in the console tree, expand the
server from which you want to stream content.
On the Action menu, click Add Publishing Point
(Wizard).
On the welcome page of the Add Publishing Point Wizard, click
Next.
On the Publishing Point Name page, type a name for the
new publishing point.
On the Content Type page, click Playlist.
On the Publishing Point Type page, click On-demand
Publishing Point.
To use the wizard to create a new playlist, do the following:
On the New Playlist page, click the Add Media
button. The Add Media Elements dialog box appears.
In Location of content, type the location of the digital
media content or click the Browse button to locate the
content. Click OK.
Repeat the previous steps as necessary to add all of the
content to the playlist.
On the New Playlist page, adjust the sequence of the
files in the playlist by clicking a file and then clicking the
Move Up or Move Down buttons.
Use the wizard to add advertising content to the playlist by
doing the following:
On the New Playlist page, click the Add
Advertisement button. The Add Advertisement dialog box
appears.
Type the location of the advertising content or click the
Browse button to locate the advertisements. Click
OK.
Repeat the previous steps as necessary to add all of the
advertisements to the playlist.
On the New Playlist page, adjust the sequence of the
files in the playlist by clicking a file and then clicking the
Move Up or Move Down buttons.
On the Save Playlist File page, type a unique file name
and location for your playlist.
Use the wizard to configure the following playback options:
On the Content Playback page, select the appropriate
check box.
On the Unicast Logging page, select the check box if you
want to log data about your clients.
On the Publishing Point Summary page, verify that the
settings for the new publishing point are correct.
On the Completing the Add Publishing Point Wizard page,
clear the After this wizard finishes check box, and then
click Finish.
Users can now receive the content in the playlist by typing the
URL of your publishing point in their players. The URL of a
publishing point uses the following syntax: connection
protocol://server_name/publishing_point_name (for
example, mms://server1/my publishing point).
For more information about testing your streaming content, see
Testing a stream.
To see how many advertisements have been served by this
publishing point at any time, in the details pane, click the
Advertising tab. In the Advertisements served by
area, click the Reset button to restart the count at
zero.
