If you have created and licensed digital media content, you can
use Windows Media Services to create syndicated programming, which
you can then sell to content providers. You can use live or
prerecorded content for your syndicated program, but it must be
encoded in a supported streaming format. You can also organize your
content by using a playlist. Playlists enable you to set policies
that control how the content is played and ensure that content
providers comply with the terms of your licensing agreement.
When implementing this scenario, consider the following:
Encoding content is a processor–intensive activity. A stable,
high–quality streaming system normally has computers dedicated to
encoding content to Windows Media Format. If you plan to encode
live content, the encoding computer must have the appropriate audio
or video capture cards. You can download the latest version of
Windows Media Encoder from the Windows Media home page at the
Microsoft Web site. For more information about
encoding content, see Windows Media Encoder Help.
Create a playlist from your content on the Windows Media
server. You can organize your content sequentially in the playlist
or create an "online jukebox" from which users can choose available
content. You can intersperse advertisements in the playlist that
are set to play according to events that you specify. For example,
an advertisement could play after five songs, when a user clicks a
certain area in the content, or after 10 minutes. To learn more
about scripting events, see the Windows Media Services
SDK.
Distribute your content by setting up a broadcast publishing
point that content providers can use to redistribute your
content.
