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Broadcasting programmed content

Using Windows Media Services, you can rebroadcast existing content, such as radio or television programs, or you can create original programs for the Web that provide a similar user experience. You can add advertisements to the playlist the same way you add digital media files. Loop and shuffle features randomize play so that your broadcast behaves like a real radio or TV station.

Windows Media Services can generate content-specific logs which you can then forward to advertisers to help evaluate advertising performance. Logs can also help you track the content played in order to determine licensing fees.

When implementing this scenario, consider the following:

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