If you have a large amount of content on your Web site that you
want to use, one of the best ways to drive traffic to your site is
to support personalized user experiences. You can host content on
your Web site that users can select to create their own customized
radio playlists. Your Web site generates traffic when users return
to the site to hear their playlists, which they also might want to
share with their friends. You can also use your Web site to create
playlists customized for an individual user based on his or her
personal preferences, past behavior, or demographic information. In
addition, by using demographic information, you can better target
advertising to your users, making your Web site more attractive to
Web advertisers.
When implementing this scenario, consider the following:
To provide a compelling user experience, obtain a variety of
content and organize it into categories appropriate for
personalization, such as genre, region, hobbies, local news,
politics, and so on.
Use Active Server Pages (ASP pages) to gather the information
needed to create a dynamic playlist for the user. As an additional
feature, you can prompt users to specify whether the server should
add new content automatically to their playlists or whether they
prefer to add new content manually.
Use a relational database to store unique user
information.
Use custom scripting to create a playlist that uses the
information in the database and then store that playlist on a
Windows Media server. For more information about custom scripting,
see the Windows Media Services Software Development Kit (SDK).
Create an on-demand publishing point on your Windows Media
server that references the URL of the user's playlist.
