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Supporting personalized on-demand content

If you have a large amount of content on your Web site that you want to use, one of the best ways to drive traffic to your site is to support personalized user experiences. You can host content on your Web site that users can select to create their own customized radio playlists. Your Web site generates traffic when users return to the site to hear their playlists, which they also might want to share with their friends. You can also use your Web site to create playlists customized for an individual user based on his or her personal preferences, past behavior, or demographic information. In addition, by using demographic information, you can better target advertising to your users, making your Web site more attractive to Web advertisers.

When implementing this scenario, consider the following:

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