MSIProductVersion
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MSIProductVersion – Specify a product version number for the MSI database

This option has an effect only when generation of a Windows Installer database is requested via the MSIFilename option.
The product version number will be displayed when you show the properties of the database. When deploying to a machine that already has the package installed, Windows Installer will check the version numbers and will refuse to install an older version over a newer version, you'll have to manually uninstall the old version first.

This creates a .msi file with a specific product version  
 
[BuildOptions]  
MSIFilename=mymsi.msi  
MSIProductVersion=1.0  

Availability:
This option requires Thinstall version 3.210 or higher